Employer Advice Archives

3 Resources You Need to Create a Talent Pipeline

Posted on January 19, 2017January 5, 2021 by caitlinhoward

Do you have a plan in place when one of your team members has to take an unexpected leave of absence or accepts a new position? Or are you left scrambling to find a replacement while trying to delegate extra work to your current staff? Instead of being left unprepared when situations like this happen, you can start developing relationships with passive candidates today to fill potential openings i...

Is Your Sales Rep Your Next Sales Leader?

Posted on January 13, 2017August 12, 2021 by caitlinhoward

A common practice of many organizations is to promote top-performing sales reps into sales leadership roles. But the challenge with this approach is that the characteristics of sales managers are quite different than those of top-performing sales reps. That’s not to say a top-performing sales rep can’t be a sales leader, but you will need to review some of the following softer skills and s...

Strategies to Boost Your Executive Hiring Process

Posted on January 12, 2017February 1, 2024 by caitlinhoward

As a leader, one of your most difficult tasks will be hiring truly great executives. This is not an easy task, and unfortunately, many companies hire the wrong people for leadership roles. In fact, the failure rate of executives coming into new companies can range from 30%-40% after 18 months. And with this turnover comes wasted and duplicated recruiting efforts, low employee morale, and m...

3 Elements of a Competitive Compensation Structure

Posted on January 6, 2017January 5, 2021 by caitlinhoward

A competitive compensation structure is critical to the success of a growing business, but it’s often a difficult area for management to get right. Finding a structure that will motivate sales reps to perform at a high level, but not cut too far into profits is a difficult balance to achieve. There are three components that are essential in creating a competitive compensation structure. Implement...

How Much Should I Spend on Hiring an App Developer?

Posted on December 21, 2016January 5, 2021 by caitlinhoward

The demand for quality apps and app developers is increasing. Every day, millions of people use apps to check the weather, book a ride or even reserve a table at a restaurant. In fact, mobile applications usage grew by 58% in 2015, and the average US customers download on average of 8.8 iOS and Android apps in a month. This increase of app usage has encouraged many companies to build their own app...

5 Important Hiring Metrics You Should Be Tracking

Posted on December 14, 2016January 5, 2021 by caitlinhoward

As data-driven hiring becomes more widely used in HR departments, more doesn’t always mean better. It’s easy to think that the more data you have available, the better you can track the candidate hiring experience, but that’s not always the case. Instead, you should identify better data that you can use to make more strategic decisions and help identify what’s already working and what you need t...

5 Reasons Why Your Best Employees Quit

Posted on December 6, 2016May 12, 2023 by caitlinhoward

No leader wants to receive a resignation letter from one of their top employees. Not only is this a huge loss for productivity and team morale, but there are also many costs associated with training and hiring new employees. Don’t let your company lose out on another top employee. Discover 5 common reasons your best employees quit and what you can do today to prevent them from leaving. You Don’...

How Hiring a Marketer through Temp Staffing Can Save Your Team Time and Energy

Posted on November 29, 2016March 15, 2023 by caitlinhoward

Suppose you’re a small to medium-sized business owner. In that case, you know that today’s marketing world requires many strategies, processes, time, and resources to build relationships and add value to potential customers. For example, suppose your company uses an inbound marketing model to generate business. In that case, your marketing efforts must include PR, branding, product marketi...

How To Choose a Recruitment Agency for Your Hiring Needs

Posted on September 16, 2016January 5, 2021 by caitlinhoward

Finding the right recruitment agency to fit all of your hiring needs is easier said than done. Recruiting agencies can range from 2,000 to 2 employees, have multiple specialties, and may claim to be experts when they’re not. Fortunately, there are ways to navigate through this information and discover a recruiting firm that will be successful in finding you top talent. Identifying your needs, rese...

5 Tips for Hiring a Digital Marketing Leader

Posted on September 13, 2016July 12, 2022 by caitlinhoward

Hiring a digital marketing leader can be a very difficult task. More companies are starting to dedicate their resources to inbound marketing which means a greater demand for leaders with digital marketing experience. Unfortunately, there seems to be more demand than supply right now, and if you're not strategic about your search, it could take months to find the perfect person or you could end up ...

3 Things Job Seekers Are Looking For In a New Position

Posted on September 8, 2016January 5, 2021 by caitlinhoward

If you’ve ever hired a new employee or have been involved in the hiring process, you know that it’s not an easy undertaking and that things don’t always go as planned. Job candidates lose interest, accept positions at other companies, and sometimes even fail to show up for an interview and don’t even call to let you know why. While some candidate fall-off is expected, if you’re consistently failin...

3 Places to Find Your Next Sales Superstar

Posted on September 2, 2016January 5, 2021 by caitlinhoward

Adding a top performing sales rep to your team can help you reach your year-end goals and increase revenue. However, finding a sales superstar isn’t an easy task. There are many places, strategies, and tools you can use to find top sales reps, and they all require a lot of time and effort. However, there are 3 places you can begin your search that will help increase your chances for success and h...

4 Ways You’re Unintentionally Driving Away Marketing Candidates

Posted on August 31, 2016January 5, 2021 by caitlinhoward

When it comes to recruiting and hiring top marketing talent, many companies are clueless about why candidates are turning down their offers or falling off during the hiring process. Instead of making changes to how their company attracts top talent or evaluating their recruiting process, companies chalk it up to a tough candidate market and keep doing what they’ve always done to recruit marketing ...

How to Make Your Company More Appealing to Top Sales Talent

Posted on August 19, 2016January 5, 2021 by caitlinhoward

Talented sales reps are in high demand and aren’t going to work at your company just because you’ve recruited and interviewed them. You need to show them why your company is the best place for them to work, and make sure they want to work for you just as much as you want to hire them. There are 5 key areas top sales reps routinely evaluate to see if the position and company are the right fit for t...

Should You Hire a Digital Marketer on a Full-Time or Temp Basis?

Posted on August 17, 2016March 15, 2023 by caitlinhoward

As an employer, you may have noticed that today’s workplace is changing, especially when hiring a digital marketer. Many digital marketing professionals are choosing to work on a temp basis. As a result, digital marketers are among the most in-demand freelancers. Many digital marketers prefer the stability of full-time and traditional work hours. If you’re unsure whether to hire a digital ...

Avoid Hiring Regret By Asking Sales Reps About These Skills

Posted on August 4, 2016January 5, 2021 by caitlinhoward

Skilled sales reps have a lot of practice selling not only their product or service but also selling themselves. While this is a great ability for a sales rep to have, it can make interviewing one very difficult. Many times a sales rep will be hired based on their charisma and confidence during an interview, but when it come time for them to perform, oftentimes they’re unsuccessful. The best way t...

5 Benefits of Outsourcing Your Marketing Activities

Posted on August 3, 2016June 29, 2021 by caitlinhoward

Many growing companies and large businesses are realizing the benefits of out sourcing their marketing activities to supplement their team’s current efforts. In fact, over 53 million Americans are doing freelance work, according to a landmark survey by independent research firm Edelman Berland. That amounts to over 34 percent of the entire workforce. And with companies largely investing in t...

Recruiting Strategies for a Competitive Candidate Market

Posted on July 27, 2016January 5, 2021 by caitlinhoward

If you’re currently trying to fill open positions at your company, you know this can be a very frustrating task. Oftentimes, the position will be posted on a job board, and while you’ll get a lot of response, none of the candidates is a fit for the position. Or you’ll reach out to passive candidates on LinkedIn and won’t get a response or they will engage with you for a while but then tell you the...

Ask These 10 Questions to Hire the Best Marketer for Your Small Business

Posted on July 13, 2016January 5, 2021 by caitlinhoward

In the early stages of growing a business, marketing activities are often delegated to an intern or are completed when you have spare time. But if you’re at a point in your business where you really want to become successful and increase revenue, then you need to get serious about marketing and hire a dedicated professional to create a marketing strategy and execute tactics. However, hiring a mark...

3 Challenges to Finding and Hiring UX Designers

Posted on July 8, 2016January 5, 2021 by caitlinhoward

Hiring a UX Designer is a difficult task if you’ve never worked in the UX world before. The best practices are being established and changed every day, there are multiple focuses that fall under UX talent, and the field is highly competitive. Before adding a UX Designer to your team, make sure that you understand these common hiring challenges and learn how to find someone whose skills match your...

4 Tips to Boost Your Second Half Sales

Posted on July 6, 2016May 9, 2022 by caitlinhoward

We’ve reached the halfway point in the year which means it’s a good time to determine whether or not you’re on track to complete and achieve your annual goals. If your sales reps are underachieving, don’t start panicking just yet. There are many ways you can still make this a successful year and even exceed your sales goals. Here are 4 things that you can do now to help get ahead and ...

5 Job Descriptions for a Successful Digital Marketing Team

Posted on July 1, 2016January 5, 2021 by caitlinhoward

If you want to start growing your business through digital marketing, you need to assemble a team of people who can make your goals a reality. Now, if you’re not familiar with digital marketing, then it’s going to be difficult to find the right marketers for the job. Many professionals tout themselves as marketing ninjas or digital disruptors, but not all of these people have the necessary experie...

Hiring Millennials: 3 Things HR Needs to Know

Posted on June 29, 2016January 5, 2021 by caitlinhoward

Much has been said about the Millennial generation and how to recruit and hire them. Statements about how they have unrealistic career goals, an endless need for praise, and only focusing on perks like happy hour end up leaving employers and hiring managers anxious and confused about how to attract and appeal to this generation. But in fact, it seems these generalizations might not have as much ...

5 Ways to Attract Top Candidates to Your Open Positions

Posted on June 22, 2016March 25, 2021 by caitlinhoward

If your company doesn’t have a deliberate strategy to attract top talent, then you’re not getting the best candidates to apply for your open positions. Everything from your website to how your hiring managers speak to candidates should reflect your company's brand and mission. Here are 5 ways to improve your company’s talent attraction strategy and help influence top candidates to app...

3 Things to Look For When Hiring a Sales Leader

Posted on June 17, 2016January 5, 2021 by caitlinhoward

Having a top sales leader in place at your organization can positively impact both the sales team they lead and your bottom line. According to recent research, 69% of salespeople who exceeded their annual quota rated their sales manager as being excellent or above average. This strong correlation between great sales leaders and top performing sales reps makes it imperative for you to hire the righ...

5 Ways to Grow Your Marketing Agency

Posted on June 15, 2016January 5, 2021 by caitlinhoward

Running a marketing agency requires constant attention, clarity, and planning, and without these elements, you risk becoming complacent and losing focus. If you’re seeing your marketing agency’s growth become stagnant or the number of new clients starting to dwindle, it may be an effect of larger, underlying problems. Discover 5 changes you can make in order to increase your agency’s growth. Creat...

Change Your Company’s Perception of Marketing

Posted on June 9, 2016September 20, 2021 by caitlinhoward

Whether you’re leading the marketing efforts for a growing business or managing the marketing department of a large Fortune 500, how you present yourself and organize your team can determine whether or not you will succeed. Even as companies are starting to embrace marketing, many CEOs and employees are rarely aware of how exactly marketing is able to contribute to the bottom line. Dis...

How Hiring Outside Leadership Can Benefit Your Company

Posted on June 3, 2016January 6, 2021 by caitlinhoward

If your company’s growth is stagnant, or if you’re failing to come up with new ideas, then consider adding outside talent to your leadership team. New research from the University of Missouri found that hiring outside CEOs rejuvenates struggling businesses, and they execute different strategies than CEOs promoted from within the organization. Learning about the benefits of hiring outside leadershi...

3 Mistakes Companies Make When Hiring Content Marketers

Posted on June 2, 2016January 6, 2021 by caitlinhoward

Many companies are starting to realize the importance of adding a content marketer to their marketing department. In fact, a recent report from the Creative Group found that 27% of respondents expect to fill content marketing positions in 2017, making it one of the most in-demand marketing positions of 2016. As more companies start hiring for this position, it makes it more difficult to find a qua...