Employer Advice Archives

Warning: You’re Losing Money by Not Hiring Sales Executives

Posted on December 4, 2019April 12, 2023 by caitlinhoward

There are a variety of reasons why sales reps fail, from bad company onboarding to a wrong cultural fit. But perhaps the number one reason sales reps are unsuccessful is a lack of sales leadership. This can be prevented by hiring sales executives that can train and lead your sales team. Not having strong sales leadership means you’re losing out on potential revenue from sales reps who ...

Hiring a New Sales Leader? Ask for a Business Plan First

Posted on October 21, 2019December 10, 2020 by caitlinhoward

When hiring a new sales leader, it’s important to have strategies in place to ensure you hire the most qualified person for the job. When you consider the average tenure of a new sales leader is 19 months and the cost of a bad executive hire can cost upwards of $60,000, this is not a decision that should be taken lightly. One way to get an idea of a sales leader’s strategy and future performance b...

How to Identify the Right Talent For Your Leadership Position

Posted on October 8, 2019October 8, 2019 by caitlinhoward

Identify the Right Talent For Your Leadership Position - FI

When it comes to hiring great leadership, many companies are missing the mark. According to research by Gallup, companies are failing to choose candidates with the innate talents necessary to be an effective manager 82% of the time. This number is staggering, especially since hiring the wrong person for a leadership position can cost a company $40,000 to $50,000 or more depending on the position. ...

What to Include In a Marketing Executive Job Description

Posted on September 24, 2019March 25, 2021 by caitlinhoward

It’s true that hiring a new employee in any role is difficult. It requires finding the perfect combination of skills, trust, and culture fit in one candidate. However, when it comes to hiring a marketing executive, this becomes an even more difficult task. Marketing leaders are facing a rapidly changing environment, with an expectation to drive leads and revenue, adopt new marketing tools...

National Branding Agency was in Search of a Business Development Manager

Posted on June 27, 2019December 10, 2020 by caitlinhoward

Building the right sales team can be difficult. You need the right mix of salespeople who can hook new clients and find potential leads, but you also need salespeople who can transform a new client into a repeat customer. These hunting and farming sales roles are both needed to grow and maintain sales in a company, but it can be difficult to find the right people for these roles. Hunting roles can...

5 Tips for Hiring Tech Sales Pros

Posted on March 27, 2019May 9, 2022 by caitlinhoward

Today’s world is continuously changing. Over the past decade, technology has moved at a pace we’ve never seen before and has helped create new products and services almost daily. These advances in technology have not only changed the lives of consumers, but they’ve also opened up new opportunities for businesses. Technology companies are eager to get their solutions and products in front of the ...

In-House or Recruiting Firms? The Best Choice For Your Recruitment Needs

Posted on February 7, 2019December 11, 2020 by caitlinhoward

Should you find new talent by using your in-house team or by hiring a recruiting firm? During today's candidate drought, many employers and hiring managers find themselves wondering how to correctly answer this question. On one hand, many small businesses don’t have the people or the resources to dedicate solely to recruiting. They believe the best option for them financially is to hand the task...

How To Build a Candidate Pipeline For Future Hires

Posted on February 1, 2019January 20, 2021 by caitlinhoward

Building a "candidate pipeline" is a great way to form relationships with qualified candidates you may be interested in hiring when a new position opens up. Oftentimes, employers and hiring managers will have no more than two weeks notice to fill a position. This is nowhere near enough time to source candidates, interview them, and ultimately make an informed hiring decision. By creating a candid...

What to Include in a Marketing Manager Job Description

Posted on January 25, 2019October 26, 2021 by caitlinhoward

Hiring a top marketing manager is both exciting and challenging. On the one hand, your new hire will be implementing long-term and short-term marketing strategies, be highly motivated, and depending on the size of your marketing department, and may be overseeing more junior marketing employees. On the other hand, marketing managers are paid a high salary and are expected to have a big impa...

Year In Review: Our Best Blog Posts of 2018

Posted on January 18, 2019December 11, 2020 by caitlinhoward

2018 saw the lowest unemployment rates in over a decade and the competition for top talent was high. Our best stories and blog topics from 2018 reflect how businesses and employees were affected by the shift from an employer to a candidate-centered job market. Even though it was difficult for businesses to find top talent, they were still experiencing growth and adding new positions to their te...

Your Top 5 Challenges to Building a Star Team… Resolved!

Posted on August 9, 2018January 12, 2024 by caitlinhoward

Building a star team is essential to growing your company and increasing your success. However, if you’ve ever tried to hire the perfect candidate for your team, you know it takes hundreds of hours, dedicated resources, and expertise to find the right fit. And once the candidate is hired, your job doesn’t end there. You then have to devote time to onboarding, ongoing training, and imp...

Hard-To-Fill Marketing Roles? Partner With a Recruitment Firm

Posted on July 27, 2018November 10, 2021 by caitlinhoward

Finding digital marketing talent for the open roles at your business can be difficult; especially for your in-demand, technical jobs that require knowledge of the latest digital marketing strategies and marketing technology tools. As the industry continues its tech-driven evolution, it will only become more challenging to find top marketing candidates as the available talent pool shrinks a...

The 45 Day Action Plan For Hiring Success

Posted on July 13, 2018February 20, 2024 by caitlinhoward

How do you hire a top candidate in 45 days? Start by following this step-by-step plan. Download this FREE plan and learn: How to keep your hiring process on a schedule Which tasks need to be completed by day and week The best resources and tools to help you find star candidates How much time, resources, and money to devote to the hiring process How to hire a top-performing candidate who will...

3 Tips to Meet a Tight Sales Hiring Deadline

Posted on April 20, 2018December 11, 2020 by caitlinhoward

In an ideal workplace, you would have ample time to source top sales talent and build relationships with potential candidates, making it easy to hire and retain star sales professionals. In reality, one or multiple new sales positions can open up unexpectedly and you’re responsible for filling these positions in a less than ideal time window. No matter how calm and collected you are when accompli...

How to Identify a Top Search Marketer’s Resume

Posted on March 26, 2018October 27, 2021 by caitlinhoward

If you want to get serious about your business performance, you need to be found online at the top of the search results. While there are no magic steps you can take to soar to the top of the search engine results page, a well-executed search engine marketing campaign will help you reach your goals and bring about massive returns on investment. And to make that happen, you need to find ...

Why HR Should Partner with a Recruiting Firm for a Multi-Market Hiring Initiative

Posted on March 16, 2018December 11, 2020 by caitlinhoward

A rapidly growing company can be an exciting place to work. You may have new demands to meet while in this growth mode, but they’re often full of new experiences and opportunities. But amid the daily challenges, expanding companies often underestimate the amount of extra work that is placed on HR departments when adding new employees. Hiring one new employee at a time is difficult, but trying to ...

3 High-Growth Marketing Roles to Elevate Your Business in 2018

Posted on February 22, 2018December 12, 2020 by caitlinhoward

In the past, marketing was viewed as something that happens only after a product or service was created. At the time, this meant using either billboards or print media to advertise your product. Today, marketing is less about advertising and more about engaging with your customer online, creating meaningful relationships, and building your brand’s presence. This trend is evident in the listing o...

Naviga Enables Global Manufacturer to Expand Sales Presence Across the U.S.

Posted on February 15, 2018December 12, 2020 by caitlinhoward

Expanding into global markets can offer companies new opportunities to diversify their operations, reach new customers, and tap into new talent. However, global companies who are unfamiliar with the cultural differences and selling style in the U.S. may find it difficult to hire the right sales reps for their company. If you want your company to grow or expand into new U.S. markets, or are hiring...

Year in Review: Most Viewed Sales Recruiting Blog Posts

Posted on January 26, 2018May 11, 2022 by caitlinhoward

A lot happened in the world of sales recruiting in 2017 and with the new year upon us, we thought it would be a good time to reflect on the Naviga Recruiting blog over the past year. In 2017, we published a lot of new content that focused on helping business owners and employers find and hire star sales reps as well as content for sales professionals looking for new opportunities. We also create...

Growing Your Sales Team – Multiple Hires at a Time [Case Study]

Posted on November 15, 2017December 19, 2022 by caitlinhoward

Pryor Learning Solutions is a nationally recognized leader in the business training solutions industry with over 40 years of service and millions of satisfied customers. In recent years, the company has shifted its business development strategy from selling to individuals to focusing on opportunities within large companies. This strategic change has helped them increase their succes...

How a New Executive Sales Hire Positively Impacted Culture [Case Study]

Posted on May 5, 2017December 2, 2022 by caitlinhoward

As your company begins to grow and expand and even take on a new direction, it's essential to have the right leadership in place. Not only will these leaders help execute company goals, but they will also help shape the culture of your company. If you want to be intentional about the culture of your team, you need to be intentional about who you hire. Below is a case study from one of our valued c...

3 Things Salespeople Need to Know About Outbound Marketing

Posted on April 20, 2017January 5, 2021 by caitlinhoward

The marketing industry has already felt the disruptive impact of advanced technology on their profession. Everything from the way they reach out to customers, to the tools they use, even to the new marketing positions being created are all a direct result of these technological advances. And while the sales profession seems to be a few steps behind, they’re going through a digital transformation o...

6 Advantages of Using an Executive Search Firm for Your Next Hire

Posted on April 6, 2017May 12, 2022 by caitlinhoward

There are many reasons why companies are hesitant to engage an executive search firm to help them hire leadership talent. Whether it’s because they think they can hire an executive leader on their own, they don’t want to pay the cost of retaining a firm, or they’re just skeptical of the process, these companies are ultimately missing out on an opportunity to hire the best leader for their compan...

How the Recruiting Process is Similar to the March Madness Tournament

Posted on March 31, 2017March 22, 2023 by caitlinhoward

March is quickly coming to a close and that means we are nearing the end of the NCAA March Madness Tournament. If you’re not familiar with March Madness, it refers to the Division I College Basketball tournament where 68 teams from across the nation have the chance to battle it out for the right to be crowned the next national champion. In a way, March Madness is a lot like the recruitmen...

3 Indicators You Should Replace Your Sales Rep

Posted on March 10, 2017April 28, 2022 by caitlinhoward

For many new sales reps, it can take up to six months to ramp up and find their stride before generating any revenue. However, there's a difference between when a sales rep is ramping up and when they're just not performing. So how do you know when poor performance suggests it's time to clean house? There are three key behaviors you can use to identify underperforming salespeople...

Ask These Questions When Choosing an Executive Search Firm

Posted on March 3, 2017June 8, 2021 by caitlinhoward

Executive talent is hard to find and hiring the right marketing executive requires focused attention, specific expertise and time. Many companies don’t have the resources or the skills to make such a critical hire on their own. It takes an expert with a large network to reach out and entice top marketing candidates to your open position. Many small, mid-size and large companies are able to find th...

3 Traits of a Successful Content Marketer

Posted on February 24, 2017March 13, 2023 by caitlinhoward

Many people who aren’t involved in marketing every day hear the word ‘Content Marketing’ and think it’s just another industry buzzword. However, as a marketer, you understand that effective content marketing allows people to learn about your company and even trust your business. But it goes beyond just storytelling and brand awareness. It’s about providing people with a solution to ...

How to Apply Marketing Tactics to Recruit Top Talent

Posted on February 10, 2017January 5, 2021 by caitlinhoward

In today’s job market, companies can’t rely on traditional recruiting methods to win over top talent. There is a lot of competition to hire the best employees and candidates know they have numerous employment options. Gone are the days where top candidates apply to your open positions on job boards or eagerly respond to mass job emails. A more likely scenario is that these top candidates are empl...