Employer Advice Archives

How Hiring Outside Leadership Can Benefit Your Company

Posted on June 3, 2016January 6, 2021 by caitlinhoward

If your company’s growth is stagnant, or if you’re failing to come up with new ideas, then consider adding outside talent to your leadership team. New research from the University of Missouri found that hiring outside CEOs rejuvenates struggling businesses, and they execute different strategies than CEOs promoted from within the organization. Learning about the benefits of hiring outside leadershi...

3 Mistakes Companies Make When Hiring Content Marketers

Posted on June 2, 2016January 6, 2021 by caitlinhoward

Many companies are starting to realize the importance of adding a content marketer to their marketing department. In fact, a recent report from the Creative Group found that 27% of respondents expect to fill content marketing positions in 2017, making it one of the most in-demand marketing positions of 2016. As more companies start hiring for this position, it makes it more difficult to find a qua...

Do I Have the Right Sales Candidate?

Posted on May 27, 2016January 6, 2021 by caitlinhoward

Interviewing a sales candidate and reviewing their resume is not always enough to determine whether or not they'll be successful in the position. However, if you wait too long to decide if a candidate is a perfect fit, you risk missing out on a potentially great candidate. While there are obvious predictors of sales success, there are also other predictors that can’t be found by checking dates and...

3 Hiring Challenges HR Professionals Will Encounter This Year

Posted on May 25, 2016January 6, 2021 by caitlinhoward

HR professionals face new hiring challenges every year to keep their company staffed with highly skilled employees. Advancements in technology, changes in the economic climate, and lack of talented candidates could all affect your ability to find and retain new employees. 2016 is already in full force so you may have already encountered some of these challenges, and if you haven’t, there’s a good ...

3 Attributes to Look for When Hiring Tech Sales Pros

Posted on May 20, 2016January 6, 2021 by caitlinhoward

There’s no question the tech industry is growing and with this growth comes an increase in the number of tech jobs available. Positions like developer and engineer are always in demand and highly recruited, but now tech sales professionals join the ranks too. According to a recent survey, when over 300 HR managers from US-based technology companies were asked to identify the positions that present...

How to Speed Up Your Recruiting Process to Hire Top Talent

Posted on May 11, 2016November 10, 2021 by caitlinhoward

The time it takes to hire new employees has increased dramatically in recent years. According to Jobvite’s 2019 Recruiting Benchmark Report, the average time-to-hire takes 38 days. But even as the hiring process increases, top candidates still expect the interview and decision-making process to move quickly. But how do you speed up your recruiting process? Talented candidates know their s...

What Is Talent On the Spot?

Posted on May 6, 2016January 6, 2021 by caitlinhoward

Naviga's Talent On the Spot service connects companies with top marketing and executive talent on a contract and temp-to-perm basis. Learn more about how our commitment, thoroughness, and speed in which we find contract talent helps us stand out from other contract staffing firms. [slideshare id=61758652&doc=talentonthespotslideshare1-160506205911]

Does Your Company Need a Marketing Technologist?

Posted on May 5, 2016January 6, 2021 by caitlinhoward

Marketing is becoming increasingly dependent on technology. In 2012, the research firm Gartner predicted that a company’s chief marketing officer would be spending more on technology than its chief information officer by 2017. As marketing budgets continue to grow faster than many IT budgets, this prediction is well on its way to becoming true. With this increased emphasis on marketing technology,...

3 Keys to Hiring a Successful Chief Marketing Officer

Posted on April 1, 2016April 8, 2024 by caitlinhoward

Companies are starting to see the value in hiring senior marketing leadership to help increase the success and growth of their businesses. In fact, 71% of Fortune 500 companies currently have a Chief Marketing Officer(CMO). The CMO role has become increasingly impactful and there can be some confusion about how the role is defined, what qualities the candidate needs to have, and how to...

3 Sales Leadership Tips You Can Learn from Great Basketball Coaches

Posted on March 30, 2016January 6, 2021 by caitlinhoward

We’ve reached the end of March and in a few days, we will find out which teams will be squaring off in the final game of the NCAA men’s basketball tournament. As the month-long tournament comes to a close, I can’t help but wonder what separates the top performing teams from the teams who exited early. While talented players, hard work and determination are the obvious answers, it’s also clear that...

5 Reasons You Should Hire a Copywriter for Your Small Business

Posted on March 23, 2016September 20, 2021 by caitlinhoward

We all know that when it comes to building an engaged audience and attracting new visitors to your website, content is king. However, as more and more professionals and companies create online content and blogs, it becomes even harder to compete. The key to breaking through this noise is not always creating more content, it’s creating better quality content. But if you’re a small business...

3 Challenging Marketing Positions to Fill in 2016

Posted on March 11, 2016January 6, 2021 by caitlinhoward

The traditional roles of marketers are broadening and changing every day as technology plays a bigger part in how consumers access content and buy products. And not only are traditional roles changing, but new positions are also being added to marketing departments to meet new and existing needs. Many of these new roles are highly technical positions that require professionals with very specific ...

5 Things Small Business Owners Need to Know About the Freelance Workforce

Posted on March 4, 2016May 11, 2022 by caitlinhoward

There have been a lot of discussions recently about what the future of work will look like. With advances in technology, people don’t have to come into a physical office anymore, be employed at only one company, or even work Monday through Friday from 9 am to 5 pm. According to a study from Fieldglass, the future of the job market lies in non-employee workers and 95 percent of businesses n...

5 Tips to Help Small Business Owners Manage Their Sales Team

Posted on March 2, 2016January 6, 2021 by caitlinhoward

Adding new sales reps to your small business is a quite an accomplishment. It means you’re at a point where you’re ready to start growing your business and you’ve found and hired talented salespeople to join your team. But your job is far from over.Even though many sales reps like to work on their own, they are still going to need training, coaching, motivation and incentives to maintain a high le...

Excellent Alternatives to Hiring Full-Time Employees For Your Start-Up

Posted on February 26, 2016August 9, 2021 by caitlinhoward

During the startup phase of a business, there is an endless amount of work to be done, but only limited resources to help complete it. Hiring for your start-up can be difficult while money is tight and you’re still struggling to prove your company’s worth. Instead of trying to pawn work off onto friends and family, or try to complete everything yourself, there are three great solutions to ...

How Recruiters Quickly Discern Top Talent in a Resume

Posted on February 12, 2016January 6, 2021 by caitlinhoward

After posting a new position on a job board or company website, you will often become inundated with resumes, phone calls and emails. It can be time-consuming and tedious to sort through the large volume of resumes and inquiries, even with a large staff. Use these three indicators to quickly discern top sales talent from candidate resumes and determine whether a candidate will move forward in the ...

How to Choose a Recruiting Firm for Sales Hiring

Posted on February 5, 2016January 6, 2021 by caitlinhoward

Finding the right salesperson for your organization is key to generating revenue and the overall success of your business. However, finding a talented salesperson is easier said than done. One way to ensure you find the candidate you're looking for is to enlist the help of a recruiting firm. Keep reading to learn how to find the best recruiting firm to fit your sales hiring needs. [slideshare id=5...

6 Signs It’s Time to Hire a Temp Marketer For Your Small Business

Posted on February 3, 2016March 15, 2023 by caitlinhoward

Should you hire a temp marketer? Consider the following scenario. Many small business owners start independently and gradually add more employees as the business grows and the work increases. The first hires are generally a support person and a salesperson, followed by a marketing-focused position. However, hiring a full-time marketing professional in a small business is only sometim...

How to Recruit Like a Sales Rep to Land Top Talent

Posted on January 29, 2016January 6, 2021 by caitlinhoward

Talented professionals know they have many options when it comes to employment, and in this hot market, it’s becoming even more difficult to recruit these A-players to join your team. In order to land this top talent, you need to get more aggressive in how you reach out to these professionals and how you pique their interest. One way to become more aggressive is to approach recruiting with a sales...

How to Motivate Your Sales Team

Posted on January 22, 2016January 6, 2021 by caitlinhoward

The start of the New Year means a new earning cycle, quota, and the opportunity to get a head start on attaining your revenue goals. This is a crucial time for sales leaders because starting off the year with a highly motivated and focused sales team can help set the pace for the rest of the year. As a sales leader, figuring out how to successfully motivate your sales team is essential to retainin...

5 Tips for Hiring a Great Management Team

Posted on January 20, 2016January 6, 2021 by caitlinhoward

It’s difficult to find talented people with the right skill sets and character traits that match your own company’s values and direction. And when you’re looking to find top leadership talent, it becomes extremely difficult to find the right balance of people to help your company succeed. As you begin to grow your leadership team, keep in mind these five tips when evaluating potential candidates. ...

How to Find a Content Marketing Hire To Fit Your Needs

Posted on January 13, 2016August 16, 2023 by caitlinhoward

Content marketers are in demand, but not always so easy to find. According to a recent report from The Creative Group, 27% of respondents say they expect to fill content marketing positions in 2016, making it the most in demand creative marketing job. But over half of the respondents (58%) say it is somewhat or very challenging to find skilled creative marketing and advertising professionals for o...

4 Soft Skills to Look For When Hiring a New Employee

Posted on January 8, 2016January 6, 2021 by caitlinhoward

Hiring a new employee is a complex process. The candidate needs to have the skills required to perform the job, the right experience level, and fit the minimum requirements. But when you have a pool of candidates who all meet these tangible requirements, it really comes down to the individual’s soft skills. You can interview an extremely talented designer who fits all the criteria but if they ar...

How To Craft a Job Description to Attract the Right Level of Sales Reps

Posted on January 6, 2016January 6, 2021 by caitlinhoward

When creating a job description for a new sales position, people often struggle with how many years of experience they should require for the position. Since every sales position varies, it’s important to figure out the right amount of experience needed for each specific job. Evaluating the job duties, work location, your budget, and your training methods can provide insight into how many years of...

3 Ways Small Businesses Can Compete for Top Talent

Posted on December 18, 2015January 6, 2021 by caitlinhoward

It’s always a challenge for small businesses to compete against large brands for top talent. A lot of small businesses don’t have the time or internal resources to reach out to talented professionals. Oftentimes they will have one HR person, if that, who is completely strapped for time so the recruiting process becomes an afterthought. And if they do manage to get in touch with the right people, t...

7 Big Mistakes To Avoid When Recruiting Candidates

Posted on December 4, 2015January 6, 2021 by caitlinhoward

There are many steps throughout the recruiting process. You have to find the right candidate, get them excited about the position, and ultimately have them accept the job offer and work at your company for many years to come. Unfortunately, not every situation works out like this and there are many speed bumps that occur throughout the process that can derail both the candidate and your progress. ...

5 Reasons Why You’re Not Getting Enough Good Candidates

Posted on November 18, 2015August 16, 2021 by caitlinhoward

3 Reasons You're Not Getting Enough Good Sales Candidates

The sole objective of a recruiting process is to find and hire your ideal candidate. But what do you do if your recruiting efforts aren’t producing the type of candidates you want to hire? The first thing you need to do is to take a step back and evaluate what you’re currently doing and why it’s not working. There are 5 key areas you should evaluate in order to discover why you’re not...

Why Your Commission-Only Sales Plan Is Costing You Money

Posted on November 13, 2015January 7, 2021 by caitlinhoward

Commission-only sales plans are often very attractive to small business owners because on the surface it seems like an easy way to save money while growing your company. In reality, there are numerous hidden costs associated with sales rep turnover that can actually end up costing you more money in the long run. In addition to a fiscal loss, there are various intangible opportunity costs that may ...

Common Mistakes to Avoid When Hiring Your First Sales Rep

Posted on November 11, 2015January 7, 2021 by caitlinhoward

As companies start to grow, it becomes much harder for the founders to give enough attention to both selling and running the company without sacrificing quality along the way. When this happens, oftentimes the next step is to hire a sales rep to join the team. Hiring a sales rep can be a lot for a small business to take on, and there are some crucial things you should consider before you hire your...