Grow your Marketing leadership career by executing against the best and most cutting edge marketing practices that you know best! Our client is a cutting edge financial services company seeking a Vice President of Marketing!
Responsibilities
·Own and drive all marketing activities to increase the awareness and strength of the brand in the US.
·Assist with centralized marketing activities including on-line search, ad-targeting, site performance and consumer research and insight
·Work in conjunction with the executive team, lead the localization of the marketing strategy and plan.
·Develop, mentor, motivate and grow the US marketing team
·Effectively apply the brand guidelines and help set the personality and “tone of voice” in the market and become the market leading brand.
·Lead offline marketing acquisition activities including coordination with the partnerships team, referral programs, and print advertising.
·Drive growth in the active client base through customer retention and increasing transaction frequency and value. Work with the partnerships teams to enable partners to drive effective customer acquisition.
·Own the marketing budget and lead an ROI-based approach to marketing.
·Drive all PR and media relations activities.
Requirements:
·Successful online & offline marketing leadership experience with both strategy and execution
·Experience leading a team covering all the main marketing disciplines specifically with brand marketing, direct mail, PR and communication
·Experience working in a high growth environment
·Experience helping to define and build a brand – ideally the market leading brand
·Ability to think creatively and also use metrics and KPIs to drive business and marketing decisions
·Have an ROI-based approach to marketing activities
·Ability able to lead, manage, motivate, coach and hire world-class marketing teams
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Please fill out this form to apply for the position and one of our Recruiters will contact you shortly.
