Jacksonville | Vice President of Marketing

Grow your Marketing leadership career by executing against the best and most cutting edge marketing practices that you know best!   Our client is a cutting edge financial services company seeking a Vice President of Marketing!

Responsibilities

·         Own and drive all marketing activities to increase the awareness and strength of the brand in the US.

·         Assist with centralized marketing activities including on-line search, ad-targeting, site performance and consumer research and insight

·         Work in conjunction with the executive team, lead the localization of the marketing strategy and plan.

·         Develop, mentor, motivate and grow the US marketing team

·         Effectively apply the brand guidelines and help set  the personality and “tone of voice” in the market and become the market leading brand.

·         Lead offline marketing acquisition activities including coordination with the partnerships team, referral programs, and print advertising.

·         Drive growth in the active client base through customer retention and increasing transaction frequency and value. Work with the partnerships teams to enable partners to drive effective customer acquisition.

·         Own the marketing budget and lead an ROI-based approach to marketing.

·         Drive all PR and media relations activities.

Requirements:

·         Successful online & offline marketing leadership experience with both strategy and execution

·         Experience leading a team covering all the main marketing disciplines specifically with brand marketing, direct mail, PR and communication

·         Experience working in a high growth environment

·         Experience helping to define and build a brand – ideally the market leading brand

·         Ability to think creatively and also use metrics and KPIs to drive business and marketing decisions

·         Have an ROI-based approach to marketing activities

·         Ability able to lead, manage, motivate, coach and hire world-class marketing teams