Is Your Business Missing a Key Segment of the Marketing Workforce?
With the rapid evolution of digital and online marketing capabilities, companies are struggling to hire the breadth of talent necessary to master search engine optimization, online advertising, content marketing, and big data analytics, in addition to their traditional roles such as PR, events, and print or broadcast. To meet this
How Marketing Executives Can Survive in Today’s Digital Age
The role of the Marketing Executive has been completely altered by technology in the past decade. Today’s marketer needs to learn to adapt as this technology continues to change and shape the everyday roles and responsibilities needed to perform the job. There are four areas you can focus on in
3 Ways Candidates Can Prepare for a Video Interview
Life in most parts of the world has returned to normal after more than two years of the COVID-19 pandemic. Zoom grew by 2900%, making it one of the fastest-growing applications in 2020 and 2021. Video interviewing is one of the changes that are here to stay. So before you
What Employers Need to Know Today About Executive Hiring
The aspirations of today’s workers are much different than they were in the past. Employees no longer have their sights set on earning a corner office in the C-suite. Instead, only 11 percent of employees want C-level positions, according to a new survey by Saba. As more workers are saying
How to Market Your Socially Conscious Company to Attract Job Seekers
Clearly, it’s no secret that job seekers are attracted to socially conscious companies, but in order to attract these talented professionals, they first need to be aware that you take corporate social responsibility (or CSR) seriously. There are three key ways to market your sustainable or socially conscious company in
3 Strikes, You’re Out! – Tips for Post-Interview Follow Up
After completing an interview, your next step should always be to send a thank-you email to the interviewer or hiring manager. Since hiring managers are very busy people, sometimes it can take them a few days or even a week to respond to your email. But what happens when the