3 Keys to Hiring a Successful Chief Marketing Officer
Companies are starting to see the value in hiring senior marketing leadership to help increase the success and growth of their businesses. In fact, 71% of Fortune 500 companies currently have a Chief Marketing Officer(CMO). The CMO role has become increasingly impactful and there can be some confusion about how
3 Sales Leadership Tips You Can Learn from Great Basketball Coaches
We’ve reached the end of March and in a few days, we will find out which teams will be squaring off in the final game of the NCAA men’s basketball tournament. As the month-long tournament comes to a close, I can’t help but wonder what separates the top performing teams
The Anatomy of a Successful LinkedIn Profile
Most job seekers know it’s important to have a LinkedIn profile but few professionals know what needs to be included in their profile in order to make a good impression. For example, did you know that recruiters spend 19% of the total time they spend on your profile looking at
5 Reasons You Should Hire a Copywriter for Your Small Business
We all know that when it comes to building an engaged audience and attracting new visitors to your website, content is king. However, as more and more professionals and companies create online content and blogs, it becomes even harder to compete. The key to breaking through this noise is not
3 Challenging Marketing Positions to Fill in 2016
The traditional roles of marketers are broadening and changing every day as technology plays a bigger part in how consumers access content and buy products. And not only are traditional roles changing, but new positions are also being added to marketing departments to meet new and existing needs. Many of
5 Things Small Business Owners Need to Know About the Freelance Workforce
There have been a lot of discussions recently about what the future of work will look like. With advances in technology, people don’t have to come into a physical office anymore, be employed at only one company, or even work Monday through Friday from 9 am to 5 pm. According