Does Your Company Need a Marketing Technologist?
Marketing is becoming increasingly dependent on technology. In 2012, the research firm Gartner predicted that a company’s chief marketing officer would be spending more on technology than its chief information officer by 2017. As marketing budgets continue to grow faster than many IT budgets, this prediction is well on its
Skills Successful Digital Marketers Need To Have
Data analysis, search engine marketing, content marketing, and social media are the future of marketing and many companies will be looking to hire marketers who have experience in these areas. It’s no longer enough to rely on soft skills like creativity or communication to get in the door. Employers now
3 Keys to Hiring a Successful Chief Marketing Officer
Companies are starting to see the value in hiring senior marketing leadership to help increase the success and growth of their businesses. In fact, 71% of Fortune 500 companies currently have a Chief Marketing Officer(CMO). The CMO role has become increasingly impactful and there can be some confusion about how
3 Sales Leadership Tips You Can Learn from Great Basketball Coaches
We’ve reached the end of March and in a few days, we will find out which teams will be squaring off in the final game of the NCAA men’s basketball tournament. As the month-long tournament comes to a close, I can’t help but wonder what separates the top performing teams
The Anatomy of a Successful LinkedIn Profile
Most job seekers know it’s important to have a LinkedIn profile but few professionals know what needs to be included in their profile in order to make a good impression. For example, did you know that recruiters spend 19% of the total time they spend on your profile looking at
5 Reasons You Should Hire a Copywriter for Your Small Business
We all know that when it comes to building an engaged audience and attracting new visitors to your website, content is king. However, as more and more professionals and companies create online content and blogs, it becomes even harder to compete. The key to breaking through this noise is not