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Category: Blog

outsourcing marketing

5 Benefits of Outsourcing Your Marketing Activities

Many growing companies and large businesses are realizing the benefits of out sourcing their marketing activities to supplement their team’s current efforts. In fact, over 53 million Americans are doing freelance work, according to a landmark survey by independent research firm Edelman Berland. That amounts to over 34 percent of

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strong writing skills needed in marketing

3 Reasons Strong Writing Skills are Needed in Marketing

The need for professionals with strong writing skills in marketing is not a new concept, but it is becoming an essential skill and is expected from a wider range of professionals. Traditionally, copywriters were expected to create compelling content and catchy slogans for a company’s marketing department. Now, everyone in

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