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Author: caitlinhoward

digital online marketing

5 Job Descriptions for a Successful Digital Marketing Team

If you want to start growing your business through digital marketing, you need to assemble a team of people who can make your goals a reality. Now, if you’re not familiar with digital marketing, then it’s going to be difficult to find the right marketers for the job. Many professionals

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hiring Millennials

Hiring Millennials: 3 Things HR Needs to Know

Much has been said about the Millennial generation and how to recruit and hire them. Statements about how they have unrealistic career goals, an endless need for praise, and only focusing on  perks like happy hour end up leaving employers and hiring managers anxious and confused about how to attract

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hiring

5 Ways to Attract Top Candidates to Your Open Positions

If your company doesn’t have a deliberate strategy to attract top talent, then you’re not getting the best candidates to apply for your open positions. Everything from your website to how your hiring managers speak to candidates should reflect your company’s brand and mission. Here are 5 ways to improve

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3 Things to Look For When Hiring a Sales Leader

Having a top sales leader in place at your organization can positively impact both the sales team they lead and your bottom line. According to recent research, 69% of salespeople who exceeded their annual quota rated their sales manager as being excellent or above average. This strong correlation between great

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growing your marketing agency

5 Ways to Grow Your Marketing Agency

Running a marketing agency requires constant attention, clarity, and planning, and without these elements, you risk becoming complacent and losing focus. If you’re seeing your marketing agency’s growth become stagnant or the number of new clients starting to dwindle, it may be an effect of larger, underlying problems. Discover 5

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Change Your Company’s Perception of Marketing

Whether you’re leading the marketing efforts for a growing business or managing the marketing department of a large Fortune 500, how you present yourself and organize your team can determine whether or not you will succeed. Even as companies are starting to embrace marketing, many CEOs and employees are rarely

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