3 Reasons Strong Writing Skills are Needed in Marketing
The need for professionals with strong writing skills in marketing is not a new concept, but it is becoming an essential skill and is expected from a wider range of professionals. Traditionally, copywriters were expected to create compelling content and catchy slogans for a company’s marketing department. Now, everyone in
Recruiting Strategies for a Competitive Candidate Market
If you’re currently trying to fill open positions at your company, you know this can be a very frustrating task. Oftentimes, the position will be posted on a job board, and while you’ll get a lot of responses, none of the candidates are a fit for the position. Or you’ll
11 Questions to Ask During a Sales Interview at a Startup
Do you have a sales interview at a startup? Then congratulations! Working at a startup can be an exciting and rewarding experience, but it’s also a big risk to work at a company that has no real track record of success. As a salesperson, it’s important to get an understanding
Ask These 10 Questions to Hire the Best Marketer for Your Small Business
In the early stages of growing a business, marketing activities are often delegated to an intern or are completed when you have spare time. But if you’re at a point in your business where you really want to become successful and increase revenue, then you need to get serious about
3 Challenges to Finding and Hiring UX Designers
Hiring a UX Designer is a difficult task if you’ve never worked in the UX world before. The best practices are being established and changed every day, there are multiple focuses that fall under UX talent, and the field is highly competitive. Before adding a UX Designer to your team,
4 Tips to Boost Your Second Half Sales
We’ve reached the halfway point in the year which means it’s a good time to determine whether or not you’re on track to complete and achieve your annual goals. If your sales reps are underachieving, don’t start panicking just yet. There are many ways you can still make this a