Top 10 Interview Questions for Selecting Digital Marketing Professionals
Want to hire a top digital marketing professional? Ask them these questions during the interview. Even though many employers know they need to hire a digital marketer, they aren’t sure how to differentiate a top performer in an interview. Use these digital marketing interview questions as a starting point and
How to Identify a Top Search Marketer’s Resume
If you want to get serious about your business performance, you need to be found online at the top of the search results. While there are no magic steps you can take to soar to the top of the search engine results page, a well-executed search engine marketing campaign will
3 High-Growth Marketing Roles to Elevate Your Business in 2018
In the past, marketing was viewed as something that happens only after a product or service was created. At the time, this meant using either billboards or print media to advertise your product. Today, marketing is less about advertising and more about engaging with your customer online, creating meaningful relationships,
How the Recruiting Process is Similar to the March Madness Tournament
March is quickly coming to a close and that means we are nearing the end of the NCAA March Madness Tournament. If you’re not familiar with March Madness, it refers to the Division I College Basketball tournament where 68 teams from across the nation have the chance to battle it
Ask These Questions When Choosing an Executive Search Firm
Executive talent is hard to find and hiring the right marketing executive requires focused attention, specific expertise and time. Many companies don’t have the resources or the skills to make such a critical hire on their own. It takes an expert with a large network to reach out and entice
3 Traits of a Successful Content Marketer
Many people who aren’t involved in marketing every day hear the word ‘Content Marketing’ and think it’s just another industry buzzword. However, as a marketer, you understand that effective content marketing allows people to learn about your company and even trust your business. But it goes beyond just storytelling and