3 Reasons Strong Writing Skills are Needed in Marketing
The need for professionals with strong writing skills in marketing is not a new concept, but it is becoming an essential skill and is expected from a wider range of professionals. Traditionally, copywriters were expected to create compelling content and catchy slogans for a company’s marketing department. Now, everyone in
11 Questions to Ask During a Sales Interview at a Startup
Do you have a sales interview at a startup? Then congratulations! Working at a startup can be an exciting and rewarding experience, but it’s also a big risk to work at a company that has no real track record of success. As a salesperson, it’s important to get an understanding
How to Start Your Freelance Marketing Career
The notion of what defines a traditional workplace structure is evolving as the freelance economy continues to grow and as more employers need their services. No longer are independent/freelance workers confined to working remotely and juggling many projects for various companies. You can now find freelance workers in corporate offices,
Skills Successful Digital Marketers Need To Have
Data analysis, search engine marketing, content marketing, and social media are the future of marketing and many companies will be looking to hire marketers who have experience in these areas. It’s no longer enough to rely on soft skills like creativity or communication to get in the door. Employers now
The Anatomy of a Successful LinkedIn Profile
Most job seekers know it’s important to have a LinkedIn profile but few professionals know what needs to be included in their profile in order to make a good impression. For example, did you know that recruiters spend 19% of the total time they spend on your profile looking at
How to Impress Recruiters with Your LinkedIn Profile
By now, most job seekers have figured out that LinkedIn is a valuable tool for landing a job, but not everyone has figured out what it takes to impress a recruiter. Hint: simply copying and pasting your resume onto your profile is not going to work. There are 6 main