3 Traits of a Successful Content Marketer
Many people who aren’t involved in marketing every day hear the word ‘Content Marketing’ and think it’s just another industry buzzword. However, as a marketer, you understand that effective content marketing allows people to learn about your company and even trust your business. But it goes beyond just storytelling and
How to Apply Marketing Tactics to Recruit Top Talent
In today’s job market, companies can’t rely on traditional recruiting methods to win over top talent. There is a lot of competition to hire the best employees and candidates know they have numerous employment options. Gone are the days where top candidates apply to your open positions on job boards
What to Look for When Hiring a Top Freelance Social Media Marketer
As you review your marketing budget and plan throughout the year, you may realize that you have a lot of ideas for how to grow and increase revenue this year, but not enough time or resources to make it happen with your current marketing department. Instead of pushing your ideas
3 Resources You Need to Create a Talent Pipeline
Do you have a plan in place when one of your team members has to take an unexpected leave of absence or accepts a new position? Or are you left scrambling to find a replacement while trying to delegate extra work to your current staff? Instead of being left unprepared
Is Your Sales Rep Your Next Sales Leader?
A common practice of many organizations is to promote top-performing sales reps into sales leadership roles. But the challenge with this approach is that the characteristics of sales managers are quite different than those of top-performing sales reps. That’s not to say a top-performing sales rep can’t be a sales
Strategies to Boost Your Executive Hiring Process
As a leader, one of your most difficult tasks will be hiring truly great executives. This is not an easy task, and unfortunately, many companies hire the wrong people for leadership roles. In fact, the failure rate of executives coming into new companies can range from 30%-40% after 18 months.