Founded in 1985, Florida Lawyers Mutual Insurance Company (FLMIC) was established to ensure Florida attorneys had access to professional liability insurance during a statewide insurance crisis. Today, FLMIC is a trusted, well-established provider, highly recommended by bar associations across Florida. The company has built its reputation by focusing exclusively on the needs of solo practitioners to mid-sized firms of Florida attorneys.
The Challenge
When FLMIC’s Marketing Manager was promoted internally to Director of Operations, the company faced an urgent need to fill this key leadership role.
The challenge wasn’t just about backfilling a position—it was about finding a marketing leader who could maintain FLMIC’s strong presence with attorneys and bar associations while also enhancing modern marketing efforts. Digital campaigns, social media engagement, and data-driven reporting were imperative.
With a lean team and a highly specialized customer base, FLMIC required a professional who could step in quickly, oversee all aspects of marketing, and confidently serve as the face of the company.
Naviga’s Solution
Naviga partnered exclusively with FLMIC to define the right candidate profile and lead a targeted search. Our approach included:
- Understanding FLMIC’s unique niche serving attorneys and legal firms
- Identifying marketing professionals with both traditional and modern marketing expertise
- Ensuring cultural alignment with FLMIC’s collaborative, long-tenured team environment.
- Prioritizing candidates with the confidence and communication skills to represent the company externally
The Result
Within weeks, Naviga delivered a strong shortlist of qualified candidates. FLMIC successfully hired a new Marketing Manager who not only had the required marketing expertise but also aligned with the company’s culture and values.
The new hire quickly took ownership of marketing initiatives, strengthened brand visibility, and provided leadership to the existing team—all while supporting FLMIC’s reputation as Florida’s trusted provider of professional liability insurance for attorneys.
Naviga Recruiting & Executive Search is a leading provider of Executive Search, Contingent Workforce Solutions, Leadership and Individual Contributor hiring, empowering businesses to achieve their strategic objectives through expert talent acquisition. With a commitment to excellence and a deep understanding of market trends, Naviga Recruiting & Executive Search helps organizations build high-performing teams and navigate complex workforce challenges.