NIX, a leading provider of IT consulting and software development services, has been a trusted technology partner to global businesses for over a decade. With more than 12 years of experience at the company, Anna Vorobiova, Head of Business Development, recognized the need to strengthen NIX’s growth strategy by building a dedicated and sustainable business development team. To achieve this, NIX partnered with Naviga, leveraging their recruitment expertise to identify and attract the right talent. Together, they focused on assembling a high-performing team capable of driving long-term client relationships, expanding market reach, and supporting the company’s continued growth in the competitive IT services landscape.
The Challenge
As the leader of the business development team at NIX, Anna Vorobiova understood the importance of first impressions. Her team, responsible for sales, marketing, and lead generation, served as the face of the company to prospective clients. The stakes were high: hiring the right people wasn’t just about skill, but about cultural fit and long-term success.
Anna was not interested in quantity over quality. She did not want her inbox to be flooded with resumes that didn’t align with what she truly needed. She needed the right people.
The Solution
NIX turned to Naviga Recruiting & Executive Search to find high-impact talent that could hit the ground running and represent the company with confidence and clarity. From the start, Naviga’s approach stood out. According to Anna:
“You find exactly the people that I’m looking for—and those are the only people who last with the company. Your hires hit the bullseye.”
Naviga’s detailed discovery process and deep understanding of both the role and company culture allowed Anna to feel fully understood, without having to repeat herself.
The Results
- 100% Retention: Every hire made by Naviga is still with the company, a testament to both the quality and cultural alignment.
- High Trust: Anna describes her relationship with Naviga as one built on trust and understanding.
- Process Over Volume: Rather than being overwhelmed with CVs, she received only high-quality, curated candidates who met her expectations from the start.
- Unexpected Value: Beyond hiring, Anna found inspiration in Naviga’s internal operations, specifically in marketing and customer service strategies.
“I really appreciate how Naviga does their email marketing, follow-up surveys, and reminders. I actually took some of those practices and implemented them in our own marketing.”
Conclusion
Naviga delivered far more than just talent—they became a trusted partner who deeply understood NIX’s hiring needs and helped strengthen internal processes through inspiration and shared best practices.
“It’s inspiring to work with a company that not only satisfies your main need—but also teaches you something new.”
– Anna Vorobiova, Head of Business Development, NIX