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Organizational culture

Market Your Company and Positions to Attract Top Talent

This post is Part 2 in a Salesjournal Series on "Making Your Business Attractive to Top Talent."  Part 1 asked, "Is Your Business Attractive to Top Talent?" Attracting top talent is a struggle for almost every company. An essential element to combating this problem is being able to market your company and your positions effectively. Appealing job descriptions, marketing your open positions...
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Is Your Business Attractive to Top Talent?

How do I attract top sales talent? I find this question being asked repeatedly when speaking with business and sales leaders. It is nearly unanimous that they all struggle with finding and keeping good sales professionals. Solving this tough challenge involves selling your company as much to prospective employees as to prospective customers.  Too many businesses set up all of their marketing and c...
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