Fort Myers | Marketing Communications Specialist

Join an innovative technology organization and place a footprint in the development and strategy as they go to market!

 

Key Responsibilities:

·         Develop and maintain product positioning and messaging that differentiates our products & services in the market

·         Sales enablement – communicate the value proposition of the products & services to the sales team and develop the sales tools that support the selling process of our products & services

·         Product launch – plan the launch of new products and releases and manage the cross-functional implementation of the plan

·         Market intelligence – expert understanding of our customers, competition, and current solutions being used in the marketplace

·         Demand generation – develop the strategy and manage the marketing programs that drive demand for our products & services

·         Tradeshow planning, coordinating, scheduling, marketing supplies and booth display

 

 

Requirements:

·         3+ years of software product marketing experience with at least 2 years’ experience in a field facing role

·         Bachelor’s degree in business or marketing

·         Very strong written communication skills- excellent writing and editing skills

·         Demonstrated ability to independently manage multiple different tasks, projects, and priorities and deliver accurate, high-quality results

·         Experience in Agile development methodology

·         Excellent people and management skills to interact with colleagues, cross-functional teams, and third parties

·         Experience with digital design and video a plus

 

Computer Skills:                                       

·         Microsoft Office – Word, Excel, Powerpoint