Hiring Marketing Archives

What Are the Best Ways to Evaluate Marketing Candidates?

Posted on March 2, 2021March 3, 2021 by caitlinhoward

Evaluating whether a marketing candidate will be a good fit on your team can be challenging. The concept of marketing is both vague in definition and broad in terms of what activities and strategies it encompasses. For example, a Social Media Strategist and UX Designer have very different skills and job functions, but both are part of a marketing team. Despite these differences, you can s...

Naviga Chosen as U.S. Marketing Recruitment Firm for Key European Business

Posted on January 22, 2020February 6, 2023 by caitlinhoward

Hiring your first marketing employee is a difficult task. It's hard to evaluate a potential marketer's knowledge when you don't have a current marketing strategy or direction. Also, if you don't have a lot of awareness about today's marketing space or trends, then you won't know which skills and experience are essential to a successful hire. Using a specialized marketing recruitment firm can he...

What to Include In a Marketing Executive Job Description

Posted on September 24, 2019March 25, 2021 by caitlinhoward

It’s true that hiring a new employee in any role is difficult. It requires finding the perfect combination of skills, trust, and culture fit in one candidate. However, when it comes to hiring a marketing executive, this becomes an even more difficult task. Marketing leaders are facing a rapidly changing environment, with an expectation to drive leads and revenue, adopt new marketing tools...

What to Include in a Marketing Manager Job Description

Posted on January 25, 2019October 26, 2021 by caitlinhoward

Hiring a top marketing manager is both exciting and challenging. On the one hand, your new hire will be implementing long-term and short-term marketing strategies, be highly motivated, and depending on the size of your marketing department, and may be overseeing more junior marketing employees. On the other hand, marketing managers are paid a high salary and are expected to have a big impa...

Hard-To-Fill Marketing Roles? Partner With a Recruitment Firm

Posted on July 27, 2018November 10, 2021 by caitlinhoward

Finding digital marketing talent for the open roles at your business can be difficult; especially for your in-demand, technical jobs that require knowledge of the latest digital marketing strategies and marketing technology tools. As the industry continues its tech-driven evolution, it will only become more challenging to find top marketing candidates as the available talent pool shrinks a...

How to Identify a Top Search Marketer’s Resume

Posted on March 26, 2018October 27, 2021 by caitlinhoward

If you want to get serious about your business performance, you need to be found online at the top of the search results. While there are no magic steps you can take to soar to the top of the search engine results page, a well-executed search engine marketing campaign will help you reach your goals and bring about massive returns on investment. And to make that happen, you need to find ...

3 High-Growth Marketing Roles to Elevate Your Business in 2018

Posted on February 22, 2018December 12, 2020 by caitlinhoward

In the past, marketing was viewed as something that happens only after a product or service was created. At the time, this meant using either billboards or print media to advertise your product. Today, marketing is less about advertising and more about engaging with your customer online, creating meaningful relationships, and building your brand’s presence. This trend is evident in the listing o...

How the Recruiting Process is Similar to the March Madness Tournament

Posted on March 31, 2017March 22, 2023 by caitlinhoward

March is quickly coming to a close and that means we are nearing the end of the NCAA March Madness Tournament. If you’re not familiar with March Madness, it refers to the Division I College Basketball tournament where 68 teams from across the nation have the chance to battle it out for the right to be crowned the next national champion. In a way, March Madness is a lot like the recruitmen...

Ask These Questions When Choosing an Executive Search Firm

Posted on March 3, 2017June 8, 2021 by caitlinhoward

Executive talent is hard to find and hiring the right marketing executive requires focused attention, specific expertise and time. Many companies don’t have the resources or the skills to make such a critical hire on their own. It takes an expert with a large network to reach out and entice top marketing candidates to your open position. Many small, mid-size and large companies are able to find th...

3 Traits of a Successful Content Marketer

Posted on February 24, 2017March 13, 2023 by caitlinhoward

Many people who aren’t involved in marketing every day hear the word ‘Content Marketing’ and think it’s just another industry buzzword. However, as a marketer, you understand that effective content marketing allows people to learn about your company and even trust your business. But it goes beyond just storytelling and brand awareness. It’s about providing people with a solution to ...

3 Resources You Need to Create a Talent Pipeline

Posted on January 19, 2017January 5, 2021 by caitlinhoward

Do you have a plan in place when one of your team members has to take an unexpected leave of absence or accepts a new position? Or are you left scrambling to find a replacement while trying to delegate extra work to your current staff? Instead of being left unprepared when situations like this happen, you can start developing relationships with passive candidates today to fill potential openings i...

How Much Should I Spend on Hiring an App Developer?

Posted on December 21, 2016January 5, 2021 by caitlinhoward

The demand for quality apps and app developers is increasing. Every day, millions of people use apps to check the weather, book a ride or even reserve a table at a restaurant. In fact, mobile applications usage grew by 58% in 2015, and the average US customers download on average of 8.8 iOS and Android apps in a month. This increase of app usage has encouraged many companies to build their own app...

5 Reasons Why Your Best Employees Quit

Posted on December 6, 2016May 12, 2023 by caitlinhoward

No leader wants to receive a resignation letter from one of their top employees. Not only is this a huge loss for productivity and team morale, but there are also many costs associated with training and hiring new employees. Don’t let your company lose out on another top employee. Discover 5 common reasons your best employees quit and what you can do today to prevent them from leaving. You Don’...

How Hiring a Marketer through Temp Staffing Can Save Your Team Time and Energy

Posted on November 29, 2016March 15, 2023 by caitlinhoward

Suppose you’re a small to medium-sized business owner. In that case, you know that today’s marketing world requires many strategies, processes, time, and resources to build relationships and add value to potential customers. For example, suppose your company uses an inbound marketing model to generate business. In that case, your marketing efforts must include PR, branding, product marketi...

How To Choose a Recruitment Agency for Your Hiring Needs

Posted on September 16, 2016January 5, 2021 by caitlinhoward

Finding the right recruitment agency to fit all of your hiring needs is easier said than done. Recruiting agencies can range from 2,000 to 2 employees, have multiple specialties, and may claim to be experts when they’re not. Fortunately, there are ways to navigate through this information and discover a recruiting firm that will be successful in finding you top talent. Identifying your needs, rese...

5 Tips for Hiring a Digital Marketing Leader

Posted on September 13, 2016July 12, 2022 by caitlinhoward

Hiring a digital marketing leader can be a very difficult task. More companies are starting to dedicate their resources to inbound marketing which means a greater demand for leaders with digital marketing experience. Unfortunately, there seems to be more demand than supply right now, and if you're not strategic about your search, it could take months to find the perfect person or you could end up ...

4 Ways You’re Unintentionally Driving Away Marketing Candidates

Posted on August 31, 2016January 5, 2021 by caitlinhoward

When it comes to recruiting and hiring top marketing talent, many companies are clueless about why candidates are turning down their offers or falling off during the hiring process. Instead of making changes to how their company attracts top talent or evaluating their recruiting process, companies chalk it up to a tough candidate market and keep doing what they’ve always done to recruit marketing ...

Should You Hire a Digital Marketer on a Full-Time or Temp Basis?

Posted on August 17, 2016March 15, 2023 by caitlinhoward

As an employer, you may have noticed that today’s workplace is changing, especially when hiring a digital marketer. Many digital marketing professionals are choosing to work on a temp basis. As a result, digital marketers are among the most in-demand freelancers. Many digital marketers prefer the stability of full-time and traditional work hours. If you’re unsure whether to hire a digital ...

5 Benefits of Outsourcing Your Marketing Activities

Posted on August 3, 2016June 29, 2021 by caitlinhoward

Many growing companies and large businesses are realizing the benefits of out sourcing their marketing activities to supplement their team’s current efforts. In fact, over 53 million Americans are doing freelance work, according to a landmark survey by independent research firm Edelman Berland. That amounts to over 34 percent of the entire workforce. And with companies largely investing in t...

Ask These 10 Questions to Hire the Best Marketer for Your Small Business

Posted on July 13, 2016January 5, 2021 by caitlinhoward

In the early stages of growing a business, marketing activities are often delegated to an intern or are completed when you have spare time. But if you’re at a point in your business where you really want to become successful and increase revenue, then you need to get serious about marketing and hire a dedicated professional to create a marketing strategy and execute tactics. However, hiring a mark...

3 Challenges to Finding and Hiring UX Designers

Posted on July 8, 2016January 5, 2021 by caitlinhoward

Hiring a UX Designer is a difficult task if you’ve never worked in the UX world before. The best practices are being established and changed every day, there are multiple focuses that fall under UX talent, and the field is highly competitive. Before adding a UX Designer to your team, make sure that you understand these common hiring challenges and learn how to find someone whose skills match your...

5 Job Descriptions for a Successful Digital Marketing Team

Posted on July 1, 2016January 5, 2021 by caitlinhoward

If you want to start growing your business through digital marketing, you need to assemble a team of people who can make your goals a reality. Now, if you’re not familiar with digital marketing, then it’s going to be difficult to find the right marketers for the job. Many professionals tout themselves as marketing ninjas or digital disruptors, but not all of these people have the necessary experie...

5 Ways to Attract Top Candidates to Your Open Positions

Posted on June 22, 2016March 25, 2021 by caitlinhoward

If your company doesn’t have a deliberate strategy to attract top talent, then you’re not getting the best candidates to apply for your open positions. Everything from your website to how your hiring managers speak to candidates should reflect your company's brand and mission. Here are 5 ways to improve your company’s talent attraction strategy and help influence top candidates to app...

5 Ways to Grow Your Marketing Agency

Posted on June 15, 2016January 5, 2021 by caitlinhoward

Running a marketing agency requires constant attention, clarity, and planning, and without these elements, you risk becoming complacent and losing focus. If you’re seeing your marketing agency’s growth become stagnant or the number of new clients starting to dwindle, it may be an effect of larger, underlying problems. Discover 5 changes you can make in order to increase your agency’s growth. Creat...

Change Your Company’s Perception of Marketing

Posted on June 9, 2016September 20, 2021 by caitlinhoward

Whether you’re leading the marketing efforts for a growing business or managing the marketing department of a large Fortune 500, how you present yourself and organize your team can determine whether or not you will succeed. Even as companies are starting to embrace marketing, many CEOs and employees are rarely aware of how exactly marketing is able to contribute to the bottom line. Dis...

3 Mistakes Companies Make When Hiring Content Marketers

Posted on June 2, 2016January 6, 2021 by caitlinhoward

Many companies are starting to realize the importance of adding a content marketer to their marketing department. In fact, a recent report from the Creative Group found that 27% of respondents expect to fill content marketing positions in 2017, making it one of the most in-demand marketing positions of 2016. As more companies start hiring for this position, it makes it more difficult to find a qua...

3 Hiring Challenges HR Professionals Will Encounter This Year

Posted on May 25, 2016January 6, 2021 by caitlinhoward

HR professionals face new hiring challenges every year to keep their company staffed with highly skilled employees. Advancements in technology, changes in the economic climate, and lack of talented candidates could all affect your ability to find and retain new employees. 2016 is already in full force so you may have already encountered some of these challenges, and if you haven’t, there’s a good ...

What Is Talent On the Spot?

Posted on May 6, 2016January 6, 2021 by caitlinhoward

Naviga's Talent On the Spot service connects companies with top marketing and executive talent on a contract and temp-to-perm basis. Learn more about how our commitment, thoroughness, and speed in which we find contract talent helps us stand out from other contract staffing firms. [slideshare id=61758652&doc=talentonthespotslideshare1-160506205911]