Hiring Marketing

10 Interview Questions for Selecting Top Digital Marketing Professionals

10 Interview Questions for Selecting Top Digital Marketing Professionals
            We’ve come a long way since the term “Digital Marketing” was first used in the 1990s. The digital age was just taking off with the coming of the internet and the first search engines were just starting to launch. Flash forward to today and a simple Google search of the term ‘digital marketing’ delivers over 121,000,000 results. ...
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What to Include in a Marketing Manager Job Description

marketing manager job description
Hiring a top marketing manager is both exciting and challenging. On the one hand, your new hire will be implementing long-term and short-term marketing strategies, be highly motivated, and depending on the size of your marketing department, may be overseeing more junior marketing employees. On the other hand, marketing managers are paid a high salary and are expected to have a big impact. The ...
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How the Recruiting Process is Similar to the March Madness Tournament

final four and recruiting
March is quickly coming to a close and that means we are nearing the end of the NCAA March Madness Tournament. If you’re not familiar with March Madness, it refers to the Division I College Basketball tournament where 68 teams from across the nation have the chance to battle it out for the right to be crowned the next national champion. In a way, March Madness is a lot like the recruitment ...
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What to Include In a Marketing Executive Job Description

marketing executive job description
It’s true that hiring a new employee in any role is difficult and requires finding the perfect combination of skills, trust and culture fit in one candidate. However, when it comes to hiring a marketing executive, this becomes an even more difficult task. Marketing leaders are facing a rapidly changing environment, with an expectation to drive leads and revenue, adopt new marketing tools and o...
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5 Questions to Ask Yourself When Choosing an Executive Search Firm

executive leadership hiring
Executive talent is hard to find and hiring the right marketing executive requires focused attention, specific expertise and time. Many companies don’t have the resources or the skills to make such a critical hire on their own. It takes an expert with a large network to reach out and entice top marketing candidates to your open position. Many small, mid-size and large companies are able to find th...
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3 Traits of a Successful Content Marketer

Many people who aren’t involved in marketing every day hear the word ‘Content Marketing’ and think it’s just another industry buzzword. However, as a marketer, you understand that effective content marketing allows people to learn about your company and even trust your business. But it goes beyond just storytelling and brand awareness. It’s about providing people with a solution to their pro...
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What to Look for When Hiring a Top Freelance Social Media Marketer

social media
As you start to plan your marketing budget for 2017, you may realize that you have a lot of ideas for how to grow and increase revenue this year, but not enough time or resources to make it happen with your current marketing department. Instead of pushing your ideas off until next year or waiting until you have the money to hire more full-time marketing professionals, you may be able to hire co...
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3 Resources You Need to Create a Talent Pipeline

interview
Do you have a plan in place when one of your team members has to take an unexpected leave of absence or accepts a new position? Or are you left scrambling to find a replacement while trying to delegate extra work to your current staff? Instead of being left unprepared when situations like this happen, you can start developing relationships with passive candidates today to fill potential opening...
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How Much Should I Spend on Hiring an App Developer?

app developer
The demand for quality apps and app developers is increasing. Every day, millions of people use apps to check the weather, book a ride or even reserve a table at a restaurant. In fact, mobile applications usage grew by 58% in 2015, and the average US customers download on average of 8.8 iOS and Android apps in a month. This increase of app usage has encouraged many companies to build their own ...
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5 Reasons Why Your Best Employees Quit

employees quit
No leader wants to receive a resignation letter from one of their top employees. Not only is this a huge loss for productivity and team morale, but there are also many costs associated with training and hiring new employees. Don’t let your company lose out on another top employee. Discover 5 common reasons your best employees quit and what you can do today to prevent them from leaving. Y...
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How Hiring Contract Marketers Can Save Your Team Time and Energy

marketing contractors
If you’re a small to medium sized business owner, you know that today’s world of marketing requires many different strategies, processes, time and resources to in order to build relationships and add value to potential customers. For example, if your company is using an inbound marketing model to generate business, your marketing efforts need to include PR, branding, product marketing, content ...
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How To Choose a Recruitment Agency for Your Hiring Needs

How To Choose a Recruitment Agency for Your Hiring Needs
Finding the right recruitment agency to fit all of your hiring needs is easier said than done. Recruiting agencies can range from 2,000 to 2 employees, have multiple specialties, and may claim to be experts when they’re not. Fortunately, there are ways to navigate through this information and discover a recruiting firm that will be successful in finding you top talent. Identifying your ne...
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5 Tips for Hiring a Digital Marketing Leader

digital marketing director
Hiring a digital marketing leader can be a very difficult task. More companies are starting to dedicate their resources to inbound marketing which means a greater demand for leaders with digital marketing experience. Unfortunately, there seems to be more demand than supply right now, and if you're not strategic about your search, it could take months to find the perfect person or you could end ...
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4 Ways You’re Unintentionally Driving Away Marketing Candidates

4 Ways You're Unintentionally Driving Away Marketing Candidates
When it comes to recruiting and hiring top marketing talent, many companies are clueless about why candidates are turning down their offers or falling off during the hiring process. Instead of making changes to how their company attracts top talent or evaluating their recruiting process, companies chalk it up to a tough candidate market and keep doing what they’ve always done to recruit marketing ...
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Should You Hire a Digital Marketer on a Full-Time or Contract Basis?

Should You Hire a Digital Marketer on a Full-Time or Contract Basis?
As an employer, you may have noticed that the digital marketing landscape is changing. The 9 to 5 workday is beginning to fade and many digital marketing professionals are choosing to work on a contract or freelance basis. However, there are still many digital marketers who prefer the stability of a full-time position and traditional work hours. If you’re not sure whether to hire a digital mar...
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5 Benefits of Outsourcing Your Marketing Activities

copywriting
Many growing companies and large businesses are realizing the benefits of using freelancers and independent contractors to supplement their team’s current efforts. In fact, over 53 million Americans are doing freelance work, according to a landmark survey by independent research firm Edelman Berland. That amounts to over 34 percent of the entire workforce. And with companies largely invest...
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Ask These 10 Questions to Hire the Best Marketer for Your Small Business

marketing professional
In the early stages of growing a business, marketing activities are often delegated to an intern or are completed when you have spare time. But if you’re at a point in your business where you really want to become successful and increase revenue, then you need to get serious about marketing and hire a dedicated professional to create a marketing strategy and execute tactics. However, hiring a m...
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3 Challenges to Finding and Hiring UX Designers

Hiring a UX Designer is a difficult task if you’ve never worked in the UX world before. The best practices are being established and changed every day, there are multiple focuses that fall under UX talent, and the field is highly competitive. Before adding a UX Designer to your team, make sure that you understand these common hiring challenges and learn how to find someone whose skills match y...
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5 Job Descriptions for a Successful Digital Marketing Team

digital online marketing
If you want to start growing your business through digital marketing, you need to assemble a team of people who can make your goals a reality. Now, if you’re not familiar with digital marketing, then it’s going to be difficult to find the right marketers for the job. Many professionals tout themselves as marketing ninjas or digital disruptors, but not all of these people have the necessary experie...
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5 Ways to Attract Top Candidates to Your Open Positions

hiring
If your company doesn’t have a deliberate strategy to attract top talent, then you’re not getting the best candidates to apply for your open positions. Everything from your website to how your hiring managers speak to candidates should reflect your company brand and mission. If you have a company blog but haven’t updated it in two years, for example, then top candidates will see that as an immedia...
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5 Ways to Grow Your Marketing Agency

growing your marketing agency
Running a marketing agency requires constant attention, clarity, and planning, and without these elements, you risk becoming complacent and losing focus. If you’re seeing your marketing agency’s growth become stagnant or the number of new clients starting to dwindle, it may be an effect of larger, underlying problems. Discover 5 changes you can make in order to increase your agency’s growth. Crea...
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Change Your Company’s Perception of Marketing

Marketing
Whether you’re leading the marketing efforts for a growing business or managing the marketing department of a large Fortune 500, how you present yourself and organize your team can determine whether or not you will succeed. Even as companies are starting to embrace marketing, many CEOs and employees are rarely aware of how exactly marketing is able to contribute to the bottom line. Discover...
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3 Mistakes Companies Make When Hiring Content Marketers

hiring content markters
Many companies are starting to realize the importance of adding a content marketer to their marketing department. In fact, a recent report from the Creative Group found that 27% of respondents expect to fill content marketing positions in 2017, making it one of the most in-demand marketing positions of 2016. As more companies start hiring for this position, it makes it more difficult to find a qua...
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3 Hiring Challenges HR Professionals Will Encounter This Year

hiring challenge
HR professionals face new hiring challenges every year to keep their company staffed with highly skilled employees. Advancements in technology, changes in the economic climate, and lack of talented candidates could all affect your ability to find and retain new employees. 2016 is already in full force so you may have already encountered some of these challenges, and if you haven’t, there’s a good ...
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What Is Talent On the Spot?

talent on the spot
Naviga's Talent On the Spot service connects companies with top marketing and executive talent on a contract and temp-to-perm basis. Learn more about how our commitment, thoroughness, and speed in which we find contract talent helps us stand out from other contract staffing firms. [slideshare id=61758652&doc=talentonthespotslideshare1-160506205911]
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Does Your Company Need a Marketing Technologist?

Marketing is becoming increasingly dependent on technology. In 2012, the research firm Gartner predicted that a company’s chief marketing officer would be spending more on technology than its chief information officer by 2017. As marketing budgets continue to grow faster than many IT budgets, this prediction is well on its way to becoming true. With this increased emphasis on marketing technolo...
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Need to Hire a Social Media Manager? Here’s What You Need to Know

social media
Social media is a powerful tool for employers and companies who don’t have a large marketing budget. You can use social media to monitor competitors, learn about potential clients, connect with your audience, assist in customer service and tell your brand’s story. However, even with all the potential and benefits of using social media for business, many companies still choose to assign interns or ...
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5 Reasons You Should Hire a Copywriter for Your Small Business

copywriter
We all know that when it comes to building an engaged audience and attracting new visitors to your website, content is king. However, as more and more professionals and companies create online content and blogs, it becomes even harder to compete. The key to breaking through this noise is not always creating more content, it’s creating better quality content. But if you’re a small business you ...
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3 Challenging Marketing Positions to Fill in 2016

marketing
The traditional roles of marketers are broadening and changing every day as technology plays a bigger part in how consumers access content and buy products. And not only are traditional roles changing, but new positions are also being added to marketing departments to meet new and existing needs. Many of these new roles are highly technical positions that require professionals with very specif...
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5 Things Small Business Owners Need to Know About the Freelance Workforce

Freelancers
There has been a lot of discussions recently about what the future of work will look like. With advances in technology, people don’t have to come into a physical office anymore, be employed at only one company, or even work Monday through Friday from 9 to 5. According to a study from Fieldglass, the future of the job market lies in non-employee workers and 95 percent of businesses now view this...
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