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10 Interview Questions for Selecting Top Digital Marketing Professionals

10 Interview Questions for Selecting Top Digital Marketing Professionals
            We’ve come a long way since the term “Digital Marketing” was first used in the 1990s. The digital age was just taking off with the coming of the internet and the first search engines were just starting to launch. Flash forward to today and a simple Google search of the term ‘digital marketing’ delivers over 121,000,000 results. ...
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How to Know When You’ve Interviewed Enough Sales Candidates

            Do you ever feel like you are having never-ending interviews without a hire? Or, perhaps you find a good candidate in the first interview and wonder if you need to interview more? So, what is an optimal number of interviews to know you are hiring the best? The simple answer is - as many as it takes! As a recruiting firm, we often s...
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4 Must-Do Actions Before Firing Sales Reps

4 Must-Do Actions Before Firing Sales Reps
            The harsh reality of being in a management role is that you’re going to have to make tough decisions about who to keep on your staff and who to let go. In the world of sales, high turnover is more commonplace, but it doesn't make it any easier.   However, if you've identified an under performing rep that needs to go, then you shoul...
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How to Find More Relevant Sales Resumes, Not Just More

How to Find More Relevant Sales Resumes, Not Just More
            When it comes to sales hiring, most employers don’t realize they’re making crucial mistakes in their hiring process. Many companies have had the same sales hiring process in place for years and as long as candidates are applying for their positions, they believe the process is working. However, the number of sales applicants is not...
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How to Better Manage Your Time

As a small business owner, you have to wear many hats and spend your valuable time working on various aspects of your business. And while this is often a necessity as your company starts to grow, it can be difficult to maintain. If you feel like you're spread too thin or don't have enough time in the day, then consider tracking your time. It may help you figure out where you can eliminate non-e...
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How to Counter-Offer Proof your Star Sales Candidate

How to Counter-Offer Proof your Star Sales Candidate
            In today’s market, it’s harder than ever to find and hire sales talent. It takes a lot of discipline and time to find a top sales candidate, but it takes expertise and finesses to influence the candidate to accept your offer. Many top sales reps aren’t actively searching for a new position, which makes this process even more diffic...
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13 Interview Questions to Hire Star Salespeople

In today’s world where customers have all the power, hiring pushy, “always be closing” types of sales reps doesn’t work anymore. Instead, sales reps need to be problem solvers and critical thinkers, but it can be difficult to determine this from outdated sales interview questions like 'Sell me this pen'. The next time you’re interviewing a candidate for a sales position, use these sales inte...
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The Ultimate Guide to Sales Compensation [eBook]

The Ultimate Guide to Sales Compensation [eBook]
Having a well-structured, results-oriented compensation plan is essential to motivating your sales team and building a fast growing business. However, creating an effective sales compensation plan is hard work. There are many people involved in the process and many boxes that need to be checked before you start creating your sales compensation plan. But if you're able to put in the time and ...
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7 Selection Strategies to Avoid Sales Hiring Disasters

            The recruitment and selection process for hiring top-performing sales reps can be difficult, especially since your sales team is crucial to your company’s success. When it’s done well, it requires focused attention, specific expertise, and lots of time. Done poorly, and you risk a turnover and experiencing other consequences of a b...
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4 More Valuable Uses of Time for Business Owners than Recruiting Sales Reps

4 More Valuable Uses of Time for Business Owners than Recruiting Sales Reps
            How many times have you been faced with a deadline or problem that needed an immediate fix and wished there were more hours in the day? We’ve all been there. In fact, one in four small business owners believes that just one extra hour in the working day is worth more than $500, according to an eVoice survey. However, while it’s...
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The Most Likely Sales Growth Candidate

The Most Likely “Candidate” to Grow Your Sales
            Companies aren’t built overnight. They start with an idea and a founder. As the idea takes shape and starts to expand, you begin to add people to your team who will help you grow your vision.   Administrative support, developers, and marketers are generally the first people companies bring on board. But eventually, a dedicated sale...
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How to Best Include Your Team When Interviewing Sales Candidates

How to Best Include Your Team When Interviewing Sales Candidates
            Once you or your recruitment partner have found, qualified, and vetted top sales candidates for your open position, the next step is to start the interview process. While it’s tempting to believe the hard part is over, in reality, the interview process is your last chance to evaluate the candidate and determine if they are the right f...
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How a New Executive Sales Hire Positively Impacted Culture [Case Study]

As your company begins to grow and expand and even take on a new direction, it's essential to have the right leadership in place. Not only will these leaders help execute company goals, but they will also help shape the culture of your company. If you want to be intentional about the culture of your team, you need to be intentional about who you hire. Below is a case study from one of our va...
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3 Things Salespeople Need to Know About Outbound Marketing

outbound marketing and sales reps
The marketing industry has already felt the disruptive impact of advanced technology on their profession. Everything from the way they reach out to customers, to the tools they use, even to the new marketing positions being created are all a direct result of these technological advances. And while the sales profession seems to be a few steps behind, they’re going through a digital transformatio...
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What to Include in a Marketing Manager Job Description

marketing manager job description
Hiring a top marketing manager is both exciting and challenging. On the one hand, your new hire will be implementing long-term and short-term marketing strategies, be highly motivated, and depending on the size of your marketing department, may be overseeing more junior marketing employees. On the other hand, marketing managers are paid a high salary and are expected to have a big impact. The ...
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6 Advantages of Using an Executive Search Firm for Your Next Hire

executive search hiring
There are many reasons why companies are hesitant to engage an executive search firm to help them hire leadership talent. Whether it’s because they think they can hire an executive leader on their own, they don’t want to pay the cost of retaining a firm, or they’re just skeptical of the process, these companies are ultimately missing out on an opportunity to hire the best leader for their compa...
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How the Recruiting Process is Similar to the March Madness Tournament

final four and recruiting
March is quickly coming to a close and that means we are nearing the end of the NCAA March Madness Tournament. If you’re not familiar with March Madness, it refers to the Division I College Basketball tournament where 68 teams from across the nation have the chance to battle it out for the right to be crowned the next national champion. In a way, March Madness is a lot like the recruitment ...
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What to Include In a Marketing Executive Job Description

marketing executive job description
It’s true that hiring a new employee in any role is difficult and requires finding the perfect combination of skills, trust and culture fit in one candidate. However, when it comes to hiring a marketing executive, this becomes an even more difficult task. Marketing leaders are facing a rapidly changing environment, with an expectation to drive leads and revenue, adopt new marketing tools and o...
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3 Indicators You Should Replace Your Sales Rep

sales rep
For many new sales reps, it can take up to six months to ramp up and find their stride before generating any revenue. However, there's a difference between when a sales rep is ramping up and when they're just not performing. So how do you know when poor performance suggests it's time to clean house? There are three key behaviors you can use to identify underperforming salespeople and whether or...
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5 Questions to Ask Yourself When Choosing an Executive Search Firm

executive leadership hiring
Executive talent is hard to find and hiring the right marketing executive requires focused attention, specific expertise and time. Many companies don’t have the resources or the skills to make such a critical hire on their own. It takes an expert with a large network to reach out and entice top marketing candidates to your open position. Many small, mid-size and large companies are able to find th...
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How to Impress a Sales Recruiter With Your LinkedIn Profile

candidate LinkedIn profile
The world of recruiting is changing. It’s no longer an effective strategy for recruiters and employers to only post job openings on Monster, CareerBuilder, or other online job boards. Instead, they’re using resources like niche job boards and social media to reach out to both active and passive candidates and LinkedIn is quickly becoming a go-to resource for recruiters looking to hire top sales...
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3 Traits of a Successful Content Marketer

Many people who aren’t involved in marketing every day hear the word ‘Content Marketing’ and think it’s just another industry buzzword. However, as a marketer, you understand that effective content marketing allows people to learn about your company and even trust your business. But it goes beyond just storytelling and brand awareness. It’s about providing people with a solution to their pro...
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How to Refresh Your Job Posts to Attract Top Candidates

job descriptions
Today's candidate pool is small and many professionals aren't likely to actively search for a new job in the next year. Also, the candidates who are looking for a new job tend to be more selective in the positions they pursue and know that they have many options for employment. While this is beneficial for the candidates, it makes it even harder to recruit and hire top talent for your company. ...
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How to Apply Marketing Tactics to Recruit Top Talent

hiring
In today’s job market, companies can’t rely on traditional recruiting methods to win over top talent. There is a lot of competition to hire the best employees and candidates know they have numerous employment options. Gone are the days where top candidates apply to your open positions on job boards or eagerly respond to mass job emails. A more likely scenario is that these top candidates ar...
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What to Include In a Sales Executive Job Description

sales executive job description
Finding and hiring new sales reps is a complicated task, but it becomes even more difficult when hiring a new sales leader. You want to make sure you hire someone who will help team members develop their abilities, but also set objectives and maintain firm control. One of the ways you can increase your chances of hiring the right sales executive is by creating a job description that portray...
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20 Tough Questions to Expect in Your Next Sales Interview

interview questions
No matter how much experience you have or how many times you’ve been interviewed for a new job, it can still be hard to remain confident and find the right answers to tricky interview questions. Sales interviews, in particular, are known to vary from direct questions to abstract questions to even very vague interview questions. As a sales candidate, you have to be ready for all types of in...
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What to Look for When Hiring a Top Freelance Social Media Marketer

social media
As you start to plan your marketing budget for 2017, you may realize that you have a lot of ideas for how to grow and increase revenue this year, but not enough time or resources to make it happen with your current marketing department. Instead of pushing your ideas off until next year or waiting until you have the money to hire more full-time marketing professionals, you may be able to hire co...
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3 Resources You Need to Create a Talent Pipeline

interview
Do you have a plan in place when one of your team members has to take an unexpected leave of absence or accepts a new position? Or are you left scrambling to find a replacement while trying to delegate extra work to your current staff? Instead of being left unprepared when situations like this happen, you can start developing relationships with passive candidates today to fill potential opening...
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Is Your Sales Rep Your Next Sales Leader?

A common practice of many organizations is to promote top performing sales reps into sales leadership roles. But the challenge with this approach is that characteristics of sales managers are quite different than those of top performing sales reps. That’s not to say a top performing sales rep can’t be a sales leader, but you will need to review some of the following softer skills and see if the...
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5 Tips to Boost Your Executive Hiring Process

executive hiring
As a leader, one of your most difficult tasks will be hiring truly great executives. This is not an easy task, and unfortunately, many companies hire the wrong people for leadership roles. In fact, the failure rate of executives coming into new companies can range from 30%-40% after 18 months. And with this turnover comes wasted and duplicated recruiting efforts, low employee morale, and missed...
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